"I just saw it yesterday...."

This project was originally titled as "Insomnia Cafe". The creators proposed this idea to Bright, with an initial Seven page project.

The main people associated with it won accolades of awards for their work and the project itself is still widely recognized.

The people associated themselves were actually chosen for different roles in the project but ended up working under a different role.

Early responses to the project was mixed. The Cleveland Plain Dealer called it "vague and likely to be less successful than its kind".

"Its a wanna be of "y" but it can never be as successful" said one reporter who was proved wrong time and again.

The phenomenon itself created more "micro-phenomenon" throughout the world.

Psychology analysts claimed that "Never has anything had such great impact on the national psych".

There were similar spin offs of the project but were not able to meet the standards of the original project.

What am i talking about?