Paparazzi.

Superbowl XXXVIII, The New England Patriots beat the Carolina Panthers 32-29. History was made, that day, February 1, 2004. Not of something that happened in the game, but during half-time during a Janet Jackson and Justin Timberlake duet of Timberlake's song "Rock Your Body", a phrase "X" was bestowed upon pop culture that day after their performance. Urban Dictionary describes this moment as "an accidental or supposedly accidental failure of clothing to cover parts of the body intended to be covered". That moment became the most rewatched moment on TiVo history. X???